How do you encourage people to care about your tech brand more than all the others on the market? Many tech businesses, whether in the consumer or B2B sector, still prioritise listing their product specifications. But for technology brand marketing to be effective, this focus needs to change to what will engage the target audience. People love listening to stories and if you manage to create feelings of happiness, joy, admiration, or surprise, you’ll have their attention.
We’ve picked out five examples of online & TV ads which use storytelling and emotion effectively. Whatever sector you’re working in, read on to get inspired for your next video marketing campaign.
Emotional stories
Google continues to show us that tech brands can connect on a human level. Here is a powerful ad for LGBT Month, promoting Google’s business services. It’s an interesting reminder to think about engaging the audience before selling. The service is not even mentioned until the end of the advert.
It …