With consumers shopping online and in-store, brands have a more robust customer data set to dig into to understand behavior across channels.
When we combine the various data points to enrich customer data—using traditional demographics like age and income along with psychographics like lifestyle and beliefs—you can create more targeted and effective marketing campaigns.
In this article, you’ll learn to identify high-value customers, pinpoint retail locations, how to calculate TAM, and track when your top customers are shopping with competitors.
10 Ways to Enrich Customer Data
On the Conversion Tracking Podcast, Brad Redding (Founder of Elevar) and Phillip Crow (SVP of Product Strategy, Buxton) discuss ten powerful ways to enrich customer data.
Listen to Episode 99 of the Conversion Tracking Playbook podcast here, or keep reading for a summary.
1. Finding Hidden Gems
Customer scoring helps you identify individuals on your customer list who haven’t converted yet but match the profile of your best customers. By targeting these hidden gems, you can optimize your marketing …