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Small Business Marketing

How to Engage with Customers Through Yelp [Video]

Ever feel like Yelp is just a place for complaints and praise that goes unnoticed? Think again! Yelp isn’t just where people come to vent or rave; it’s where you can turn casual browsers into loyal fans. It’s your front-line tool for real-time engagement, making your business not just seen, but unforgettable.

Whether you’re a local cafe in Nashville or a boutique store in San Diego, Yelp can help you connect, engage, and build lasting relationships with your customers.  

Responding to Reviews

Not all reviews are created equal, but every review is a golden opportunity. It doesn’t matter if it’s a glowing five-star rave or a scathing one-star rant. How you respond makes all the difference.  

Why Every Review Matters

Think of every review as a conversation starter. A good review? That’s your chance to build on a positive relationship. A bad one? That’s your moment to show off some top-notch customer service skills.

For instance, if a customer …

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.

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Small Business Marketing

"We Could All Use Some Good News" | Weekly Report December 11, 2020 [Video]

For those of you who have not been counting, its been 270 days since we first started 15 Days to Slow the Spread, so I figured its a good time to bring you some Good News in the hopes of lifting your spirits this holiday season.