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Small Business Marketing

How to Create Engaging Visual Content with Limited Assets [Video]

At National Positions, we understand that creating compelling visual content can be challenging—especially when you’re working with limited assets. While AI tools offer incredible potential, they’re not always the perfect fit for every project or client.

Instead, we want to share a simple, effective method that leverages two accessible tools: Canva and CapCut. With a bit of creativity and these easy-to-use resources, you can produce thumb-stopping visuals for ads and social media without breaking the bank.

Check out the complete step-by-step instructions above!

Why Move Beyond AI (Sometimes)

We use AI daily at National Positions because it’s a powerful tool for enhancing creative development. However, we know that relying solely on AI can sometimes feel overwhelming or repetitive.

Instead, our focus here is to explore alternative methods that help create standout visuals without using AI—perfect for marketers and businesses who want a more hands-on approach.

The Creative Challenge: Making the Most of Limited Assets

Recently, our team faced a creative challenge that many businesses encounter: working with a single image to …

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Categories
Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.

Categories
Small Business Marketing

"We Could All Use Some Good News" | Weekly Report December 11, 2020 [Video]

For those of you who have not been counting, its been 270 days since we first started 15 Days to Slow the Spread, so I figured its a good time to bring you some Good News in the hopes of lifting your spirits this holiday season.