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Small Business Marketing

How to Create an Infographic in Under an Hour the 2024 Guide [+ Free Templates] [Video]

I remember the first time I was asked by a client to create an infographic to support an article I was about to write.

I was new to content writing at the time and was not yet familiar with using graphics tools to create visuals, so I scoured the internet, where I found different tips from different authors. I eventually created the infographic, but it took me three days and multiple headaches to get it done.

But now I know that creating infographics doesn’t have to take a lot of time, effort, and skill. There are a plethora of affordable and user-friendly tools that make it easier to create impactful graphics, especially if you’re working with a budget or are not very tech-savvy.

That, combined with the importance of visual content in marketing today, means that even if it’s overwhelming, you shouldn’t throw in the towel just yet.

In this …

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.

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Small Business Marketing

"We Could All Use Some Good News" | Weekly Report December 11, 2020 [Video]

For those of you who have not been counting, its been 270 days since we first started 15 Days to Slow the Spread, so I figured its a good time to bring you some Good News in the hopes of lifting your spirits this holiday season.