How to Achieve Work-Life Balance: a Practice for Marketers [Video]

In the marketing profession, balance between the demands of the work environment and those of a personal life seems almost unattainable. As marketers, we must be used to the pressures of juggling over one campaign, handling tight deadlines, and constantly pleasing our clients. However, the value of a successful work-life balance lies not so much in its worth to our health and general well-being but rather in the appeal of being able to sustain productivity and creativity.

1. Set Appropriate Boundaries

One of the first few steps toward striking the work-life balance is setting clear boundaries between work time and personal time. It involves setting time for work and tries to keep within the period as much as possible. It is very tempting to check emails or to finish work outside of working hours, but that can blur the boundaries and set one up for burnout. Use tools like calendar apps to block off …