How Steven Guo knows a business idea is worth pursuing [Video]
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Small Business Ideas

How Steven Guo knows a business idea is worth pursuing [Video]

Steven Guo launched his first business when he was 12 — “basically by accident,” he says.

That summer, he developed a Minecraft server and sold in-game perks to players. He ended up making $10,000 within a few months.

While he admits he “blew basically all of my money” trying to start a game development company right after, the early lesson kickstarted Guo’s passion for entrepreneurship.

In 2022, Guo sold one of his first businesses, a jewelry brand that brought in over $2 million in revenue within a year. The 24-year-old now owns and runs several e-commerce ventures set to bring in a combined $1.7 million this year.

Guo has experienced plenty of failures along with his successes over the last 12 years. Here are the biggest lessons he’s learned.

How to find a million-dollar idea

Guo says the most successful brands he’s started live at the intersection of two passionate audiences. You have to offer a product or service that …

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