Winning The Drum Awards for B2B in the Data and Insights category as well as the A.I./Emerging Technologies category was Transmission and Schneider Electric. Here is the award-winning case study.
In a time of swift and relentless transformation, businesses have been forced to adapt faster than ever before. But amid a global economic downturn, risk-averse mindsets, tightening budgets, and stringent scrutiny over new technology investments, many organizations have found themselves ill-equipped to keep up—and opportunities for growth have been missed.
Schneider Electric (SE) set out to identify and engage technology leaders battling these daunting challenges within their organizations – approximately 3,600 companies across the region – and reposition critical IT infrastructure as a catalyst for broader business impact.
With a limited budget, SE needed to generate demand – discover and develop 1,000 net new opportunities and increase pipeline coverage 3x across mid-market businesses.
Strategy
Identifying key personas across the buying journey …