How Schneider Electric leveraged AI to target key decision makers [Video]

Post author By Curator
Post date November 7, 2024

Winning The Drum Awards for B2B in the Data and Insights category as well as the A.I./Emerging Technologies category was Transmission and Schneider Electric. Here is the award-winning case study.

In a time of swift and relentless transformation, businesses have been forced to adapt faster than ever before. But amid a global economic downturn, risk-averse mindsets, tightening budgets, and stringent scrutiny over new technology investments, many organizations have found themselves ill-equipped to keep up—and opportunities for growth have been missed.

Schneider Electric (SE) set out to identify and engage technology leaders battling these daunting challenges within their organizations – approximately 3,600 companies across the region – and reposition critical IT infrastructure as a catalyst for broader business impact.

With a limited budget, SE needed to generate demand – discover and develop 1,000 net new opportunities and increase pipeline coverage 3x across mid-market businesses.

Strategy

Identifying key personas across the buying journey …

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Tags Business Strategy, Business Success, Business Tips, Growth

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IN THE NEWS: Chris Gardner on the Carole Taylor Show [Video]

Post author By Curator
Post date November 7, 2024

In a recent episode of Carole Taylor’s Journal on CHEK TV, Carole sat down with ICBA’s Chris Gardner to discuss the pressing economic challenges facing Canada, particularly in the construction and housing sectors. Chris shared his frustrations with current government policies and offered insights into how these policies are impacting business growth, labor availability, and […]

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Utah ski patrollers reach strike deal with Vail Resorts | Health [Video]

Post author By Curator
Post date November 7, 2024

The strike resonated with ski communities in Colorado as workers struggle with affordable housing, cost of living

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Why has China set up a new department for the low-altitude economy? [Video]

Post author By Curator
Post date November 7, 2024

China established a new division for the low-altitude economy at the end of 2024. What does it entail, and why was it launched now? Moreover, how will the sector contribute to China's economic growth? Check out this video for more.