How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals [Video]

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies.

The AI race is sticky and has hurdles that could trip even the most seasoned publisher. 

Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. 

Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals. 

For instance, Burhan Hamid, CTO, TIME, views platforms like Glean as versatile tools that benefit multiple teams within a publisher’s organization. “Glean basically takes all of your company knowledge and turns it into a ChatGPT-like experience,” Hamid explains. “It’ll connect to your Salesforce, it’ll connect to your Google Drive, it’ll connect to all the tools you already use, and then allow you to ask it questions.”

He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, …