For years I have been saying the same thing: content is king. No matter what changes are made in the marketing world (and it tends to move fast) content is still the number one way to engage with your audience and help elevate your brand.
With this in mind, it isn’t always easy to create engaging, effective content at every turn. Finding topics, time and energy is a massive undertaking, often too big for a single person. Which is why you need to extend outward and let others do it for you.
Enter niche influencers…
Let’s take a look at how you can leverage niche influencers to boost your content marketing ROI:
1. Understand the true power of influencers
On top of content, we have social media topping the list in terms of the most effective means of engagement. Influencers have become a staple in that movement, giving brands a chance to expand to a new audience on the coattails of an established social presence. This …