How Netflix Is Taking a Page From Disney’s Parks Playbook [Video]

As Disney (DIS), Comcast (CMCSA), and other entertainment conglomerates work to catch up to Netflix’s (NFLX) streaming dominance, Netflix is taking steps to expand its business by following rivals’ parks success with its own experiences spaces.

Netflix said Tuesday it plans to open two permanent “Netflix House” entertainment venues in shopping malls in Dallas, Texas, and King of Prussia, Pennsylvania by next year. The locations will have themed experiences centered around popular Netflix shows like “Bridgerton,” “Stranger Things,” and “Squid Game,” along with stores filled with Netflix merchandise and restaurants.

Netflix has created dozens of other temporary experiences themed around the streamer’s most popular shows in a number of locations around the world, and the permanent Netflix Houses raise its bet on the live experience market.

“I think it’s a good idea on their part, I think people want experiences, the experiential economy is soaring,” IMAX CEO Richard Gelfond told …