Winning gold at The Drum Awards for Advertising in the Finance category was Droga5 New York and JPMorgan Chase for a unique art installation that raised awareness of a complex social issue. Here is the award-winning case study.
One in three Americans has a criminal record, by some research estimates. But even after they’ve fulfilled their justice system obligations, many still struggle to find employment. The complex and costly paperwork needed to clear their records keeps millions of people from supporting their families and communities—and it costs the US up to $87bn a year in economic growth.
Clean Slate legislation can help bypass this expungement paperwork by automatically clearing eligible records. But 38 states have yet to pass it, and neither politicians nor the media are talking about it.
To raise awareness, JPMorgan Chase commissioned a unique art installation. The Waiting Workforce consists of 38 statues, one for each state …
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