How Generative AI From IBM Watsonx Boosts Productivity at the US Open [Video]

By Noah Syken, VP of sports and entertainment partnerships at IBM

I’m old enough to remember when mullets were cool — not vintage or ironic, but legitimately cool. I also remember the guy who made them cool: a flashy, talented tennis star from Las Vegas, Nevada, named Andre Agassi.

This year marks the 30^th anniversary of Agassi’s first US Open Championship, which is around the time that IBM first partnered with the US Tennis Association to build and maintain its digital operations. So, we asked Andre to help us articulate just how much has changed in tennis and technology since then. 

IBM is working with the USTA to refine and improve the already world-class digital experience of the 2024 US Open app and website — a task we’ve taken seriously for the last 30 years. This year, we’re introducing a new feature called Match Reports, which uses generative AI models built with IBM watsonxto help produce …