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How customer kindness created the Pay It Forward system at a Wyoming brewery [Video]

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Home Based Business

WYOMING, Mich. — At 3 Gatos Brewery in Wyoming, you’ll find a place that prides itself on building a strong sense of community. Turns out, their customers wanted the same thing.

“Beer is a business about fun and happiness,” said Co-Founder Linus De Paoli. “So why be serious and boring all the time?”

How customer kindness created the Pay It Forward system at a Wyoming brewery

De Paoli and his wife, Renata, both from Brazil, found their way to West Michigan in 2021. Even in their new home, they didn’t want their old one to feel so far away.

So, they created what they call a Brazilian Boteco.

“We call it a Boteco because Boteco are the traditional neighborhood bars in Brazil,” De Paoli said. “It’s where people go to meet their friends, their family…it’s a community hangout.”

They love taking care of their customers, and it quickly became clear, their customers love taking care of each other.

“They wanted to buy some other people drinks …

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