He Said, She Said: How to Manage Online Customer Reviews [Video]

Written by: Lauren McKinney

Trying to walk the fine line of managing your business’ online presence when people can leave feedback online in a matter of seconds? We’ve got some five-star advice for you! In today’s digital age, online customer reviews have become an integral part of a business and their online reputation. Platforms like Google, Yelp, TripAdvisor, and social media sites mean opinions can be quickly opined (and then posted), giving customers a powerful voice that can influence potential buyers, both positively and negatively. And it’s not a small factor:  A 2021 study by Bizrate Insights reports that nearly 50% of all consumers read at least four reviews before deciding on a business to support or what to purchase.

As a savvy business owner, you must not only value these online reviews but also learn how to effectively manage and respond to them. Welcome to “He Said, She Said,” your go-to guide on addressing, responding to, and managing online reviews …