Harley-Davidson is dropping some of its diversity, equity and inclusion efforts, according to a statement released Monday on social media site X.
The motorcycle company said it has stopped consulting the Human Rights Campaign’s metric for treatment of LGBTQ+ employees, and that its sponsorship decisions will now be determined by the company and foundation, which will focus on “retaining our loyal riding community.”
“We do not have a DEI function today,” and Harley-Davidson has not since April, according to the statement.
Harley-Davidson also affirmed its rejection of hiring quotas and “socially motivated content” included in training. In the statement, the brand maintained support for first responders, active military members and veterans.
The moves come after an online campaign by conservative activist Robby Starbuck, who has taken on similar fights against DEI initiatives at other companies. He posteda list of grievances against Harley-Davidson in July, claiming “they’ve gone totally woke.” The company also conducted an internal stakeholder review from …