As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant.
Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers.
In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach. Then came Google and social media, giving rise to inbound marketing platforms like HubSpot.
Now, we’re entering a new and highly disruptive cycle, this time driven by AI.
This early ‘discovery’ phase — which Kieran and I anticipate will last 5-7 years before stabilizing — is marked by rapid innovation and an overwhelming influx of fragmented AI tools.
But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen …