Franchise Review Management: Navigating Online Reputation for Success [Video]

So, you run a franchise, and it’s buzzing with activity, which is nothing but great news. But what happens when someone decides to share their experience online? That’s where things get real.  

Online reviews are more than just stars and comments; they’re the pulse of your business reputation. Whether it’s praise that makes you puff your chest out or criticism that stings, every bit of feedback is a golden opportunity to showcase your brand’s personality and commitment to customer service.  

Think about the last time you tried a new coffee shop or a gym. Did you check the reviews first? We bet you did! And that’s exactly what your customers are also doing.  

Franchise review managementshould be a priority for this very reason. It’s about being on the ball, knowing what’s being said, and even turning those less-than-appealing comments into gold. It’s where you really tune into what makes your customers tick and use that insight …