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Small Business Marketing

Following Consumers Content Journey is What Matters Most Beet.TV [Video]

ORLANDO, Fl – The broadcast company behind A&E, History and Lifetime believes that engaging modern audiences overwhelmed by choice is all about serving them wherever they are in their journey.

A+E Networks has been an active player in connected TV (CTV) for several years.

For advertisers, the company aims to match the audience at the right place and time, said Roseann Montenes, Head of Strategic Audience Solutions/Partnerships at A+E Networks, in this video interview with Beet.TV.

Montenes highlighted the importance of capitalizing on the engaged nature of CTV viewers, who have actively chosen their content.

By integrating tools like QR codes, A+E Networks can measure engagement more accurately—tracking how long viewers interact with an ad and what journey they embark on afterward.

This data is invaluable in refining advertising approaches and delivering enhanced results to clients.

“We’re able to bring them on that journey and then report back to the …

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.