Five Tricks for Increasing B2B Sales Velocity, from Katie Layng, VP of Mid-Market Sales [Video]

It comes as no surprise to anyone in Sales that there’s been a dip in the meetings we can generate when we use the same old tactics quarter after quarter. The activity is still there from reps, but conversion rates aren’t — and we aren’t booking as many meetings as we used to.

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). Where we used to be able to connect with someone over coffee or at an event, now the only way to reach people is digitally – and we’re over it.

My tips for Sales teams

1. Get creative!

One thing that we know for sure is that there is no silver bullet for increasing pipeline. The best way to leverage your data is to get personalized, relevant, and creative in your messaging.

Here at Demandbase, …