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Financial Bootcamp Micro-Series : Responsibility Island [Video]

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Productitivity

In the style of Netflix’s Too Hot to Handle, H&R Block entered the world of branded entertainment with its Responsibility Island micro-series. This unconventional blend of comedy, love and taxes follows the format of popular scripted reality TV series and stars cast members like TayTay, Jynyphr and Trinity B—who think they’ll find true love but end up being put through a responsibility boot camp instead.

Throughout the series, the cast takes on challenges of adulting that teach them life skills like self-reliance and productivity. To get off the island, they must file their taxes.

“We took a topic that people dread, taxes, and made it relatable, funny, self-deprecating, and culturally relevant,” said Jill Cress, chief marketing and experience officer, H&R Block, “Doing your taxes is the ultimate symbol of independence and responsibility, and we’re having fun with this life milestone.”

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