FDA Approves Marketing of Nicotine Pouches [Video]

FRIDAY, Jan. 17, 2025 (HealthDay News) — Following an extensive scientific review, the U.S. Food and Drug Administration has authorized the marketing of 20 ZYN nicotine pouch products. Nicotine pouches — small synthetic fiber pouches containing nicotine — are designed to be placed between a person’s gum and lip.

Referencing the public health standard legally required by the 2009 Family Smoking Prevention and Tobacco Control Act, the FDA determined that due to substantially lower amounts of harmful constituents than cigarettes and most smokeless tobacco products, the authorized nicotine pouches pose a lower risk for cancer and other serious health conditions. In addition, there is evidence that these nicotine pouches can help current users of cigarettes and other tobacco products successfully quit these more harmful products.

“To receive marketing authorizations, the FDA must have sufficient evidence that the new products offer greater benefits to population health than risks,” Matthew Farrelly, Ph.D., …