Learn the importance of investing in best-in-class technology and continuously upgrade the MarTech stack
Why it Matters:
A well-designed marketing technology (martech) stack is crucial for delivering seamless customer experiences. The ability to process data quickly and at scale can determine a company’s competitive edge. FanDuel’s focus on speed and scalability has created a martech stack that meets current demands and is prepared for future growth. Their journey offers valuable insights for businesses on building and evolving a martech stack that drives customer engagement and business growth.
Key Takeaways and Future Goals:
- Invest in best-in-class technology and continuously upgrade the martech stack.
- Utilize automations to create time for employees and enhance customer experiences.
- Maintain regulatory compliance and effective data management.
- Innovate through testing and learning frameworks to adapt and improve marketing strategies.
The Big Picture
At Optimove Connect 2024, conference, Stan Bashmashnikov, Senior Director, Marketing Technology & Operations, at FanDuel (the premiere US sports betting site), presented …