While the late-night talk show industry may be circling the drain, the business of Halloween-themed cash grabs continues to thrive.
Which would explain why Jimmy Fallon has spent much of this month hyping his various seasonal side hustles, including the children’s book 5 More Sleeps ‘til Halloween. Fallon even held up a QR code that links to online stores selling the book on his show. We never thought we’d long for the subtlety of his cartoon monkey NFT pitch.
Most bizarrely, Fallon is actively promoting his upcoming “haunted maze experience” known as Tonightmares, which purportedly brings “Jimmy’s nightmares to life.” That means that the attraction will be full of killer robots, zombies, and, we can only assume, Rolling Stone investigative reporters.
In a recent episode of his QVC show — sorry, I mean, talkshow — Fallon predictably promoted the spooky maze, this time by sharing his nightmare about a “sinister werewolf.” Again, Fallon held up a QR code, and encouraged …