7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads

Extra Gum Celebrates Offline Connections Among Generation Z [Video]

Categories
Home Based Business

People are spending more time staring at screens during the pandemic, with various apps such as Zoom and TikTok becoming the default place where friends, family and work colleagues come together.

But a new 30-second ad from Mars Wrigley’s Extra gum, created in partnership with BBDO, seeks to celebrate the connections that occur offline. Part of the brand’s “Give Extra, Get Extra” ad campaign, the clip features two young sisters hanging out at home. The younger one stares into her mobile device, while the older one dances to get her sibling’s attention, but fails. Later, the older girl passes a note written on an empty gum wrapper to her sister. “NEW FRIEND: LENA/[ ] CONFIRM/[ ] DENY” reads the message, which is greeted with a smile.

“This campaign was driven by a desire to transform the way people engage with chewing gum while navigating life at home,” said Kenny Blumenschein, svp and executive …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos