Modern social media is dominated by video content.
Maybe this is down to TikTok’s influence, or perhaps marketers are starting to realise the true potential of video. It’s a versatile medium that can capture a viewer’s attention in ways that traditional media simply cannot.
90% of businesses use video content to market their products and services.
Most social networks have adapted to prioritise video, both long and short-form. For example, YouTube has its regular videos plus YouTube Shorts. Instagram Reels can be up to 90 seconds long, and you can go live for up to four hours. Facebook Stories are front and centre on the homepage.
Social video has various applications and comes in many forms.
For some businesses, professionally produced video ad resonates best with their audiences. For others, the more natural and authentic, the better.
Regardless of whether you use social media video now, it’s about time you prioritised it going forward. It helps build your brand, give your business personality, educate customers, generate leads, and even garner …