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Emily Ratajkowski Takes Wrong Shoe Theory to New Heights With the Ugly Shoe [Video]

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Small Business Lifestyle

Last year, you couldn’t scroll through any fashion magazine’s website without hitting the phrase “wrong shoe theory.” The term, coined by stylist Allison Bornstein, is used to describe the self-explanatory incongruous styling hack employed by the likes of Jennifer Lawrence, Ashley Olsen, and Katie Holmes. Now, over a year after it entered the zeitgeist, Emily Ratajkowski is testing out the trick herself.

Ratajkowski is among a sect of “wrong shoe” acolytes who spice up a quotidian outfit with an ugly shoe. (She’s in community with a lot of fashion industry folks here, not to mention Gwyneth Paltrow and Kylie Jenner.) In this case, she wore a perfectly inoffensive dog-walking look: a body-hugging eggplant-hued spaghetti strap tank top and sporty olive green drawstring pants. She added some flirty, femme accessories: a smattering of gold jewelry and black cat-eye sunglasses. But while others would perhaps style the same outfit with ballet flats or maybe a pair of …

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