DoorDash All the Ads … how the food delivery company’s Super Bowl ad became a global sensation, winning the Titanium Grand Prix in Cannes … and repositioning the brand as a platform to deliver anything [Video]

July 10, 2024

This year’s top ad comes from DoorDash.

The brand scooped the top prize, the Titanium Grand Prix, at Cannes Lions 2024, the advertising world’s self-indulgent booze fest on the French Riviera, plus a host of other awards at the D&ADs and OneShow.

You probably know DoorDash for restaurant delivery, particularly if you live in America.

DoorDash, originally founded as PaloAltoDelivery.com in 2013 by four Stanford University students, has become a dominant player in the online food delivery market in the USA.

The business expanded rapidly, reaching 70 restaurants in the Bay Area within its first year of operations. Y Combinator reported that DoorDash grew at a remarkable rate of 20% every week. The company’s goal was to build an AI system (named “Deep Red”) to optimize delivery by considering various factors and reducing errors. Aggressive market expansion helped DoorDash surpass competitors like Grubhub and Uber Eats. It controversially added restaurants to its platform before contacting them. Acquisitions …