Does betting on politics reduce it to a game? Channel 4 News [Video]

Gambling is big business – permeating British culture – from sports teams to the national lottery to those annoying ads that pop up whenever you’re online.

But allegations that some in the Conservative Party have used inside information to bet on the election, has thrown a spotlight on political betting. Like sport, politics has winners and losers.

But does betting on it reduce politics to a game?

We spoke to Graham Sharpe, who expanded betting from sports to politics and entertainment during the 45 years he worked for the bookmaker William Hill.

He’s also the man who introduced betting on a white Christmas and the Christmas number one.