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Dissecting Harman’s use of analytics and gen AI with Qlik’s platform [Video]

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In today’s world where data rules decision-making processes, the future will be powered by analytics and predictive AI operations.

Harman International’s partnership with QlikTech International AB exemplifies this, demonstrating the potent combination of advanced analytics and gen AI to revolutionize business processes.

“We’re trying to stay ahead very rapidly, and the partnership with Qlik has helped us do that,” said Nick Parrotta (pictured, right), president of digital transformation solutions and chief digital and information officer of Harman. “Fundamentally, we have built out some robust use cases. We’ve been a Qlik partner for a long time, so getting the data right was always the first foundational element. The combination of really focusing on data, training the users in the right way, and then democratizing and providing a self-serve model through our platform was great.”

Parrotta and Mary Kern (left), vice president of analytics product marketing at Qlik, spoke with theCUBE Research’s John Furrier and Savannah Peterson

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