Who knew buying toothpaste could get so confusing?
In 2023, the global toothpaste market was valued at $18.7 billion, according to Fortune Business Insights, and is expected to grow to $29.06 billion by 2032. The bathroom basic has been redesigned by several celebrity brands, and the once limited choice of flavors has now expanded to include everything from cupcake frosting to curry.
Perhaps the highest-flier in this new era of oral hygiene has been activated charcoal toothpaste. The black paste promises to remove stains and brighten your smile, convincing consumers to part with billions of dollars every year. But is this toothpaste trend doing more harm than good?
Newsweek spoke to Dr. Smita Mehra, the principal dentist at The Neem Tree Dental Practices, to learn more.
“While charcoal toothpaste has grown in popularity on social media in the last few years, it doesn’t actually have as many benefits for your teeth as you may believe,” Mehra told Newsweek. “In fact, [most …