Customers furious as popular fast-fashion brand bans shoppers over returns [Video]

Some customers of popular fast fashion brand PrettyLittleThing are not happy after the company abruptly banned them from ordering.

The women’s clothing brand cited frequent returns as the reason.

But banned shoppers have been flooding the comment section on PrettyLittleThing’s Instagram account expressing their frustrations. Many pointed out that because there are no physical stores, they can only shop online and won’t know how items from the U.K.-based retailer will fit until they arrive.

“I’m one of the banned accounts and I’m actually OFFENDED that they’ve insinuated that we’ve abused the returns policy in some way,” said Instagram user @Kymtill, in a comment on one of the brand’s Instagram posts. “I’ve been a PLT customer for years and years spending hundreds on the brand each month. YOUR CLOTHES ARE POOR QUALITY, SEE THROUGH AND INCONSISTENT SIZES.”

Another banned customer chimed in with the other commenters on the post.

“Hi girls, I’m Kim …