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Cup Noodles ramen introduces new s’mores flavor [Video]

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Small Business Tips & Strategies

Ramen isn’t the first food that comes to mind when you think of sweet treats. Cup Noodles is trying to change that with a new s’mores-flavored instant ramen.Related video above: This s’mores recipe is campfire-level goodThe limited-edition offering combines microwavable noodles with a sauce-based flavor blend of chocolate, marshmallow and graham crackers, plus additional mini marshmallows to sprinkle on top. The result is a sweet and gooey dessert you can prepare in five minutes.While this marks Cup Noodles’ first foray into dessert territory, the noodle maker is no stranger to non-traditional ramen pairings. “Cup Noodles Campfire S’mores” is the latest in a series of seasonal flavors aimed at shaking up how consumers perceive the brand.Parent company Nissin will sell the $1.18 soup online and at Walmart stores nationally while supplies last.But a cheap image is one of the challenges facing Cup Noodles, said GlobalData retail analyst Neil Saunders,He sees the …

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