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Coors Light Fans Can Make Video Clones to Skip Zoom Meetings

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Small Business Lifestyle

People who work from home these days might be experiencing a bit of videoconferencing fatigue. Coors Light is offering a solution for folks who need a break from meeting calls and virtual town halls but don’t want their team to know they ditched.

The beer brand teamed with agency Leo Burnett to launch the Coors Light Clone Machine. The project, available on a custom microsite, invites people to record 30-second looping videos of themselves acting engaged in a conversation.

The recording coaches users on how to look attentive with tips for nodding, acting like you’re taking notes and making “good point” gestures. Coors Light encourages people to download their recordings and upload them as videoconferencing backgrounds in place of themselves, encouraging them to enjoy a beer instead. Fans can also share the looping videos on social media.

Liz Taylor, global CCO at Leo Burnett, said the idea was sparked by a cultural insight that workers are suffering from Zoom …

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