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Commissioner Brett Yormark says Big 12 has solidified itself as one of nation’s top 3 conferences [Video]

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Small Business Growth

Yormark said the league’s top priority as a business is growth and creating value for its schools.

LAS VEGAS — Brett Yormark believes the Big 12 has clearly solidified itself as one of the nation’s top three conferences in a period of drastic change in college athletics, and the commissioner said the expanding league is more relevant than it has ever been in its nearly three-decades history.

“We are truly a national conference in 10 states, four time zones, and all eyes are now on the Big 12 for all the right reasons,” Yormark said at the start of league’s football media days Tuesday in Las Vegas.

While the league’s past national champions, Oklahoma and Texas, left for the Southeastern Conference, a move that became official last week, Yormark touted the additions of the Four Corners schools from the Pac 12: Arizona, Arizona State, Colorado and Utah. Those schools are participating in media days before their Big 12 membership formally begins at the …

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