CANNES, FRANCE — Creative network Cheil Worldwide took home a total of five Lions, including a Gold, a Silver, three Bronzes, and a Young Lions Bronze at the 2024 Cannes Lions International Festival of Creativity. On top of these client works winning big, Cheil’s Young Lions representatives also took home A Bronze award.The final winners were revealed on the last day of Cannes Lions, with the Festival held from June 17 to June 21.
“Samsung Impulse” by Cheil Spain won three Lions, including a Gold in Design. The project involved the development of an AI app for Samsung’s smartwatches that helps people with speech disorders. An algorithm based on Natural Language Processing analyzes and translates words into rhythmic vibrations, allowing users to have an invisible and inaudible assistant guiding fluent speech. The work also won a Silver in Health & Wellness, and a Bronze in Brand Experience & Activation.
A Bronze in Direct went to “Try Galaxy Fold Experience” by Cheil Worldwide. …