How could GivingTuesday impact a trend of declining donations to charities? Windfall analyzed data from Giving USA and others to illustrate.
Charities look to make up for weak revenue, shifting donor base this GivingTuesday
Inflation has strained consumers’ finances in recent years. It is also having an impact on the charities that depend on donations to do their mission-driven work.
Even as charities feel the economic squeeze, however, those in the grant-giving, civil rights, social causes, and educational sectors have seen substantial growth in donations over the last year.
Windfall analyzed Giving USA data, a collaborative study between Bank of America and Indiana University, as well as its own proprietary data on nonprofits, to illustrate how charitable giving is shifting ahead of this year’s GivingTuesday.
GivingTuesday has been a key fundraising opportunity for charities around the country to harness the gratitude and goodwill of a broad swath of donors during the holiday season. In 2023, …