Business change is not just about building things and rolling them out. It also involves engaging with stakeholders and ensuring the right change is delivered at the right time, in the right way.
Change management ensures that the new products and processes you introduce into your organisation “stick” by engaging with stakeholders, understanding the work needed after delivery, and reporting on success.
Change that needs to be managed includes anything from a discrete change project to moving from project to product management, to embracing agility and customer centricity through design thinking and service blue printing, to leading change through behaviours to help manage the emotions.