Demonstrating the Power of Personalized Digital Print
BRANDING | PRINT DESIGN | CONTENT DEVELOPMENT
This fun, multi-touchpoint print campaign featuring a fictitious meal delivery service showcases how digital print can make a lasting impression.
The goal: put the spotlight on the press
Canon Solutions America, in partnership with thINK, was looking for an application sample to show off the capabilities of its new varioPRINT iX-series press. The varioPRINT iX sheetfed inkjet press combines stunning image quality and a wide media range with the high productivity, cost-efficiency, and variable data capabilities of inkjet printing. CSA wanted to showcase these benefits by creating a high-end campaign featuring vibrant colors and personalization.
To create this application sample, we designed a fictional brand — Open Kitchen, a good delivery service with a mission to connect people through food — and developed its launch campaign.
Every touchpoint personalized
Included in the application sample kit are print pieces that demonstrate a customer’s journey …