Commissioner Brett Yormark climbed the stage Tuesday at Allegiant Stadium in Las Vegas to kick off Big 12 media days, introducing a 16-team conference that now spans from Tucson, Ariz., to Morgantown, W.Va., from Salt Lake City to Orlando, Fla. He casually roamed the platform during his opening remarks, wireless microphone clipped to his tie, a showman at home in a city that indulges such characters.
A good chunk of his comments focused on the business ambitions of the Big 12, a conference that fancies itself a disruptor of sorts. But he also laid out the narrative for the upcoming 2024 football season.
The Big 12 is embracing parity. Texas and Oklahoma are gone, leaving a freshly scattered, wide-open league in their stead.
“We will be the deepest conference in America,” said Yormark. “Every week will matter.
“I’m gonna say that one more time,” he added, repeating the same line for effect. “We have star …