How do you manage your business in a brand crisis? It all comes down to preparation. In this video, I’ll teach you how to anticipate issues, draft effective responses, and create a detractor tier system. I will also share some best practices to follow while you’re crafting your responses in a PR crisis.
Freebie: Brand Crisis Worksheet: http://philp.al/brand-crisis
Brand Therapy: How do you manage your business in a crisis? http://philp.al/bth182
7 Times Brands Went Viral for All the Wrong Reasons: https://bit.ly/3CXDNvp (Search Engine Journal)
0:31 Proactive Preparation
1:18 Creating a Rubric
2:21 Organizing Complaints into Tiers
3:17 Mapping out Responses
3:36 Best practices for Constructing Messages
4:08 Example draft
4:38 Other things to consider
Phil deconstructs digital marketing and social media to empower leaders, corporations, employees, and entrepreneurs. His insights have been featured in media outlets around the world, including CNN, Access Hollywood, Entertainment Tonight, and The Daily Mail, to name a few. Phil has worked with hundreds of brands across all industries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. He frequently speaks at conferences in cities all over the globe, including London, Tokyo, Dubai, Cairo, São Paulo, Medellín, Auckland, Helsinki, and Los Angeles.
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