Bootstrapping LadyBoss into a $43M/Year eCommerce Giant with Kaelin Poulin | Bootstrapped Startup
Kaelin Poulin and her husband Brandon used their last $1,000 in savings to launch LadyBoss – a women’s weight loss brand that they scaled into a $43M/year eCommerce giant. The business became the 4th fastest growing privately held company in America in 2019 and was eventually acquired by Russell Brunson, founder of ClickFunnels.
After selling LadyBoss, the couple decided to launch Enterprise CEO, which helps 7 and 8-Figure founder-led businesses operate more efficiently, boost profits, and scale without breaking or burnout.
The pair have personally built marketing, sales, service, support, IT, HR, and finance teams that have generated over $200M in combined revenue through multiple D2C verticals and channels including consumer packaged goods, high ticket coaching, apparel & accessories, digital products, webinars, courses, live events, and book sales.
In this episode, you’ll learn:
✅ The story of how Kaelin and Brandon went from not being able to afford groceries to starting and scaling LadyBoss from their living room into an 8-figure per year eCommerce brand.
✅ How to shift your mindset, build confidence in yourself, and will into existence unimaginable goals.
✅ The process for getting acquired, including the non-negotiable terms that Kaelin put in place to make sure she was able to live life on her terms.
Key Takeaways with Kaelin Poulin
00:00 Rejecting an $80k salary right after college
08:00 Pain is the catalyst for exceptional achievements
16:00 Know your customer as you know yourself
21:00 Finding good mentors
31:00 World-record IFBB Pro Card
32:00 750,000 loyal customers
33:30 Do you own your business or does it own you?
40:00 Why Russell Brunson bought LadyBoss
Want to listen to the full interview with Kaelin Poulin? Visit http://justindonald.com/139
#kaelinpoulin #ladyboss #bootstrap #enterpriseceo
About Kaelin Poulin
Kaelin Poulin is the Founder and Managing Partner of Enterprise CEO. She has built an audience of 1M+ Followers, generated billions of views on her content & ads, created & perfected the art of “Attracting Your Perfect Customer”, built a Facebook community of 170,000+ raving customers, led a marketing team in creative processes to develop converting ads & organic content on a weekly basis, crafted sales messages & presentations that sold $200 million from stages, webinars, emails, social media posts, & ads. She now translates her marketing expertise & sales success directly into each business she works with to scale acquisition, conversion, reach, & revenue.
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