Blue Apron | Jobs, Benefits, Business Model, Founding Story [Video]

Blue Apron is a food delivery company that provides subscription meal plans and accompanying recipes to customers for a weekly fee. It also provides wine subscriptions and operates an online store.

Blue Apron was founded in 2012 by Matt Salzberg (“Salzberg”), Matthew Wadiak (“Wadiak”) and Ilia Papas (“Papas”). In 2011 Salzberg and Papas left their full-time jobs to pursue ideas for a start-up company. After holding a small round of funding among family and friends, the pair began developing business ideas. The eventually developed the concept behind Blue Apron, with the idea of providing a cheap and convenient way for customers to cook interesting and well-balanced meals. As neither Salzberg nor Papas had any knowledge of the food industry they decided to bring on chef and food wholesaler Wadiak, a friend of the Salzberg family, as their food expert and Chief Operating Officer.

The Blue Apron team began boxing and …