Beyonce and Adidas Part Ways [Video]

Beyoncé and Adidas , Part Ways.

Beyoncé and Adidas , Part Ways.

According to TMZ and ‘The Hollywood Reporter,’ Beyoncé and Adidas are cutting ties.

Their partnership began in 2019 when Beyoncé relaunched Ivy Park.

At the time, Queen Bey called the arrangement “the partnership of a lifetime.”.

At the time, Queen Bey called the arrangement “the partnership of a lifetime.”.

Adidas has had tremendous success in pushingcreative boundaries.

, Beyoncé, via statement.

We share a philosophy that puts creativity, growth and social responsibility at the forefrontof business.

, Beyoncé, via statement.

I look forward to relaunchingand expanding Ivy Park on a truly global scale with a proven,dynamic leader, Beyoncé, via statement.

While a specific reason was not given for the end of Beyoncé’s deal with Adidas.

While a specific reason was not given for the end of Beyoncé’s deal with Adidas.

‘The Wall Street Journal’ reported in February that Ivy Park fell significantly below its sales projections …