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Best Ads of the Week: Fiverrs cursed shops & Jamie Dornans Diet Coke cameo [Video]

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.

This week, Discover Ireland resurrected Halloween, McDonald’s teased the McRib’s return and Campari celebrated cinema’s golden age.

Discover Ireland: The True Home of Halloween by Publicis London

Halloween originated in Ireland. In fact, it traces back to an ancient Celtic festival of Samhain, celebrated over 2,000 years ago. This festival marked the end of the harvest season and the onset of winter when the Celts believed the veil between the living and the dead was thinnest. Bonfires were lit, costumes were worn to ward off spirits and offerings were made to appease otherworldly beings. The latest campaign from Discover Ireland celebrates this rich history.

McDonald’s: Really Back by Leo Burnett

McDonald’s has officially announced the return of its iconic BBQ pork sandwich, the McRib, following a clever teaser campaignorchestrated by Leo Burnett. The campaign …

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