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Small Business Marketing

Backlash against Keith Lee following DMV visit [Video]

While Lee’s tour of the D.C. region has generated a lot of excitement, there has been some backlash against some of his recent posts.

WASHINGTON — TikTok influencer and food critic Keith Lee has been making a lot of waves during his recent trip to the D.C. region. The 27-year-old Lee has more than 16 million followers on TikTok and 2 million on Instagram. 

He has risen to prominence since he began posting videos in 2020. The videos are geared toward spotlighting small businesses, restaurants and mom-and-pop shops that have good food, but struggle when it comes to marketing and getting the word out. 

Lee has helped the restaurants he’s visited by getting the word out to his followers, and by leaving big tips for the workers behind the counters. He left a $2,000 tip at Okonomi, a recent victim of DoorDash scams. 

But some of his comments about the DMV have drawn ire from the food scene itself. …

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