Telecom giant AT&T on Wednesday announced that it will offer bill credits to customers who are affected by network outages as part of an initiative to attract customers in the wake of the industry experiencing several significant disruptions last year.
In February 2024, AT&T was hit with a nationwide wireless service disruption that lasted more than 12 hours, blocked over 92 million calls and prevented over 25,000 attempts to contact the 911 emergency call line. The company provided a bill credit to affected customers for a full day of service, which amounted to $5 per account.
“Four years ago, we were losing share in the industry for a significant period of time,” Jennifer Robertson, executive vice president and general manager of AT&T Mass Markets and Mobility, told Reuters. She added that the company “knew we had lost our customers’ trust” and responded with new pricing strategies, product improvements and promotional offers to restore growth.
The new AT&T guarantee initiative will go live on Thursday …