Categories
Small Business Funding

Are Super Bowl ads the only funny ones left? [Video]

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. 

So why aren’t advertisements this funny all year round? 

The Martin Agency hosted its “Lab: A Playbook for Marketers” event on Tuesday in Times Square as part of the New York Comedy Festival. The event’s panels discussed how humor in advertisements has declined — not due to less production funding or demand compared to Super Bowl commercials, but because of brand risk. In short, brands don’t know if their jokes will land.

Although 91% of consumers prefer funny ads and 72% would purchase from brands that use humor over competing brands, emotional and educational advertising strategies dominate the trade, according to marketing experts speaking on the event’s “Comedy Works! So Why Aren’t We Using It?” panel. 

“You have a chance to zig when everyone else is zagging. If everyone is being so logical, …

Watch/Read More

Most Popular Posts Today

New Year’s Resolution Bootstrap a Startup with a Paycheck and 1Mby1M [Video]
►
Categories
Small Business Funding

New Year's Resolution Bootstrap a Startup with a Paycheck and 1Mby1M [Video]

We are in 2025. Hundreds of thousands of tech businesses have already been built successfully. Let's learn from those who have come before us. Girish Navani started eClinicalWorks, a healthcare IT venture by bootstrapping with a paycheck. Girish scaled to over $500M in revenue. Since 2006, I have spent thousands of hours interviewing successful entrepreneurs. Listening. Asking questions. Understanding. Extrapolating. Learning about their mistakes. Capturing their lessons from the trenches. I encapsulated their anecdotal knowledge into Methodology. I have been running One Million by One Million (1Mby1M) since 2010. Our unwavering mission has been to democratize entrepreneurship education, incubation and acceleration. What is Core Startup Methodology? Bootstrapping. Positioning. Market Sizing. Customer Validation. Customer Acquisition. Financing. Team Building. We have to learn Domain Specific nuances. We call them Electives. Artificial Intelligence. Machine

Most Popular This Week