Amazon, Better Business Bureau join forces to fight fake reviews [Video]

Amazon and the Better Business Bureau have partnered together. The two filed a lawsuit against an alleged fake review broker in hopes of stopping the practice and ensuring an experience shoppers can trust.

To illustrate the problem, the Troubleshooters once created our own online business to see if we could buy and post fake reviews and it was alarmingly easy to do.

The Troubleshooters warned you that bogus reviews were a big problem in 2018.

“I mean I just turned over a file two weeks ago of 26,000 fake reviews,” said Jason Brown of ReviewFraud.org.

Amazon said in 2023, it proactively blocked more than 250 million suspected fake reviews.

“Our machine learning is looking at thousands of data points, just continuously looking for risk signals that only we can see internally,” said Rebecca Mond of Amazon, Customer Trust and Abuse Prevention.

Amazon said thanks to its efforts, only one percent of its products list bogus reviews. …